Fetish in Modern Music: A Very Serious, Slightly Sticky Subject
Modern music has always had a weakness for obsession. Not just the usual kind — chart obsession, autotune obsession, vinyl obsession, algorithm obsession — but the more curious variety: fetish. And no, I don’t mean the leather-trenchcoat, high-gloss, candlelit sort exclusively, though that certainly has a cameo. I mean fetish as in fixation: when a song, an image, a sound, or a tiny detail becomes so magnified it starts doing all the emotional heavy lifting.
Pop music, especially, treats fetish like a magpie treats jewellery. It swoops in, steals the shiny thing, and builds a whole identity around it. One minute it’s a boot, a glove, a corset, a chrome car, or a red lipstick; the next, it’s an entire aesthetic universe with choreography, lighting, and a merch table.
The funny thing is that modern music often pretends this isn’t happening. Artists will insist they are merely “exploring themes”, while the rest of us can clearly see they are one rim shot away from a full-blown fixation. A song may be about love, but the video is about latex. A track may be about freedom, but the cover art is a close-up of a chain, a mirror, or someone looking mysteriously at their own reflection as if they’ve just discovered a new species of anguish.
And then there’s production fetishism, which is the cleanest, least discussed kind. The modern producer can spend six hours obsessing over a hi-hat pattern no listener will consciously notice, but everyone will somehow feel. That’s fetish too: devotion to the detail, worship of the texture, reverence for the perfect snare. Somewhere out there is a bedroom producer polishing a synth patch with the same emotional intensity Victorian poets reserved for sunsets and tuberculosis.
The aesthetics of fetish in music are also deeply democratic. You don’t need to be famous to participate. Any indie band can add a single ominous bassline and a suspicious amount of black fabric, and suddenly they’re “reinventing sensual minimalism”. A rapper can mention a designer brand, a car, or a watch, and it instantly becomes not just product placement but a shrine to aspiration. A pop star can wear one unusual glove and the internet will spend 48 hours building a theology around it.
Of course, the humour lies in the gap between seriousness and absurdity. Music is full of people acting as though their obsession is noble and universal, when it may simply be that they really, really like shiny things, dramatic pauses, and being looked at. That’s not a criticism; it’s the engine of popular culture. Without fetish, modern music might have fewer costumes, fewer hooks, and far fewer smoke machines.
So perhaps fetish in modern music is less about taboo and more about attention. It is the art of turning desire into design, fixation into fashion, and a passing crush into a three-minute anthem. Which is, when you think about it, exactly what pop has always done.
